22 April 2008
ITV is to sell some of its best-known shows, including cult classic “The Prisoner,” via iTunes in the U.K.Users can choose from more than 260 hours of programming, with ground-breaking fare, such as the country house classic “Brideshead Revisited,” available alongside police dramas like “Inspector Morse” and spin-off show “Lewis.”
Other archive fare covered by the deal includes “The Saint” and Gerry Anderson’s puppet classic “Captain Scarlet.”
Single episodes of shows can be bought from £1.89 ($3.76) for viewing on a Mac, PC, video-enabled iPod or a widescreen TV with Apple TV.
Shows will also be available to buy as a complete series.
ITV Global Content topper Dawn Airey said: “We want to give viewers the opportunity to watch their favorite shows wherever they are.
“ITV has thousands of hours of classic content in the archive, which we are bringing to a whole new audience via iTunes.
“Our strategy is to deliver 360 degree value for our content on multiple platforms, and in multiple territories, and our partnership with Apple is a demonstration that we are delivering on that strategy.”
It is the first time ITV, under pressure to increase revenue from non-broadcast activities, has sold its shows via a third party
Deal was brokered by Steve Gallant, publishing director at Granada Ventures, which is being wound up as part of a restructure sparked by Airey’s arrival as managing director of Global Content last fall.
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